The Nepal Association of Tour and Travel Agents (NATTA) is a prominent and highly respected organization in the travel and tourism industry of Nepal. Established in 1966, NATTA has played a pivotal role in promoting and developing the country's travel sector. As an association, NATTA brings together tour operators, travel agencies, and other stakeholders, fostering collaboration and synergy within the industry. NATTA serves as a platform for its members to exchange knowledge, share best practices, and address common challenges. With a strong emphasis on professionalism, ethical conduct, and quality service, NATTA plays a vital role in shaping the tourism landscape of Nepal. The association actively engages with government bodies, advocating for policies and regulations that support sustainable tourism and enhance the country's reputation as a prime travel destination. NATTA's commitment to promoting responsible tourism practices, preserving cultural heritage, and protecting the environment further reinforces its standing as a leading force in Nepal's travel industry.