Vaidya Energy
Automotive Sales, Support & Service

Vaidya Energy Pvt. Ltd (V.E) is subsidiaries of Vaidya's Organization of Industries and Trading Houses (VOITH). V.E is a pioneering entity in Nepal's electric vehicle (EV) ecosystem, dedicated to promoting sustainable transportation solutions that reduce carbon emissions and foster a cleaner, greener future. As the exclusive distributor of Ather Electric Scooters in Nepal, we bring to the market cutting-edge EV technology that combines performance, efficiency, and environmental consciousness.

Ather Energy, a renowned Indian electric vehicle manufacturer, has gained widespread acclaim for its innovative approach to urban mobility. The company's flagship models, the Ather 450X with 2.9 kW and 3.7 kW battery options, represent the pinnacle of electric scooter engineering, offering unparalleled features, performance, and sustainability credentials.

Brand Strategist

Views: 1668 | This job is expired 10 months, 1 week ago

Basic Job Information

Job Category	:	Sales / Public Relations
Job Level	:	Mid Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Dhumbarahi, Kathmandu
Offered Salary	:	Not Disclosed
Apply Before(Deadline)	:	Aug. 29, 2024 23:55 (10 months, 1 week ago)

Job Specification

Education Level	:	Graduate (Masters)
Experience Required	:	More than or equal to 3 years
Professional Skill Required	:	Communication Interpersonal Skills Marketing Interactive

Job Description

What you’ll do at (V.E) Ather:

1. Marketing & Business Planning:

Working closely with the sales heads on monthly, quarterly and annual business plans and drawing a corresponding marketing plan.
Ensuring marketing planning for all Ather products; Scooter, Accessories,
Merchandise, Connected Service, Charging Infrastructure & more

2. Manage Brand Ather in Nepal.

Conceptualize & manage marketing campaigns.
Strengthen brand positioning, build salience and aspiration in all over the Nepal.
Build micro-campaigns in alignment with the brand goals to drive awareness and walk-ins at all the Experience Centers in Nepal.
Derive insights from sales funnel, research, market travels and more.
Build the marketing ecosystem; creative agency partner, event & activation partners, media partners and more.

3. Manage new-market GTM & launches in the zone(s)

Implementing centrally-driven campaigns via sales & agency partners.
Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL).
Handle select central brand projects on a need basis. Example: ATL campaigns, researching, planning and the execution of an all-Nepal brand/business project.

Here’s what we’re looking for:

Ability to build new processes and systems to drive marketing operations in all over Nepal.
Ability to work with sales counter parts & agency partners.
Holistic business understanding: marketing, media, trade & sales.
Strong brief writing skills to address the business challenges.
Knack of picking customer insights through data & consumer interactions.
Campaign & project management skills.

What you bring to (V.E) Ather:

An MBA in marketing (or related stream).
Experience of 3-5 years in Marketing preferably in a 2 wheelers segment.

This job has expired.

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