Arihant Group

Manufacturing / Engineering

Brand Manager / Brand Strategist

Views: 2290|Published on: Oct 15, 2025

Marketing / Advertising / Customer Service

+2 more

Senior Level

Full Time

Vacancy: 1

Kathmandu|

Experience: More than 5 years|

Not Disclosed

Job Description

Roles and responsibilities of this job

We are looking for a dynamic Brand Manager / Brand Strategist to lead, unify, and strengthen the brand identity of our entire portfolio. The ideal candidate will oversee brand positioning, marketing strategy, and creative storytelling across all business units while ensuring each brand retains its distinct personality within the Arihant ecosystem.

Key Responsibilities

1. Brand Strategy & Positioning

Develop, implement, and manage brand strategies for all Arihant Group brands, ensuring clear positioning in their respective markets.
Create a unified brand vision that ties all companies under the Arihant identity while maintaining individuality for each brand.
Establish and enforce brand guidelines, tone of voice, and design language for consistency and professionalism across all communication.
Identify growth opportunities and new positioning angles for each brand based on market trends and business objectives.

2. Brand Development & Storytelling

Lead the creation of strong brand narratives that communicate each brand’s purpose, values, and differentiation.
Build storytelling frameworks that align technical products (like wires, tiles, and pipes) with emotional and aspirational appeal.
Evolve the Group’s brand presence by crafting a compelling corporate story that represents Arihant’s innovation, reliability, and legacy.

3. Campaign Planning & Execution

Conceptualize and execute 360° campaigns (digital, outdoor, print, dealer, and trade-focused) for multiple brands simultaneously.
Plan and manage product launches, dealer campaigns, and B2B marketing activations across all business units.
Oversee in-store branding, POP materials, exhibition setups, and dealer events to ensure consistent and impactful visibility.
Coordinate with creative agencies, media partners, and vendors to ensure on-brand, timely, and cost-effective campaign delivery.

4. Cross-Brand Coordination & Synergy

Build and maintain strong collaboration between marketing, sales, and leadership teams across brands.
Align marketing efforts with overall group strategy — ensuring efficient resource use and message consistency.
Develop cross-promotional opportunities between brands (e.g., shared campaigns, bundled visibility, or co-branded initiatives).
Act as the brand custodian ensuring that each brand’s communications enhance the reputation of Arihant Group as a whole.

5. Research, Insights & Innovation

Conduct regular market and competitor research across industries to identify trends, gaps, and innovation opportunities.
Analyze consumer behavior, dealer preferences, and market feedback to refine brand strategy and product communication.
Use data-driven insights to optimize campaigns and guide long-term brand growth.
Recommend product branding innovations, packaging improvements, or new touchpoints that enhance visibility and perception.

6. Digital & Content Management

Oversee social media presence and digital marketing strategies for each brand.
Develop content calendars, digital campaigns, and brand storytelling initiatives that engage both B2B and B2C audiences.
Manage online reputation and digital consistency across websites, online listings, and social media channels.

7. Performance & Reporting

Define KPIs for brand growth, campaign success, and audience engagement for each brand.
Prepare detailed reports and brand performance reviews for management, with actionable recommendations.
Monitor return on marketing investments and continually refine strategies to improve impact and efficiency.

8. Leadership & Team Development

Lead and mentor a small team of marketing and design professionals across brands.
Coordinate with external agencies and freelancers to execute high-quality creative work.
Foster a creative, collaborative, and insight-driven culture within the Group’s marketing ecosystem.

Why Join Arihant Group?

At Arihant Group, you’ll shape the story of some of Nepal’s most trusted and emerging brands — from Pure Tissue Papers to Mahalaxmi Wires and Nemato Tiles. This is a unique opportunity to lead brand development across multiple industries, foster creativity at scale, and be part of a group that values integrity, quality, and innovation above all.

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 5 years

Other Specification

Bachelor’s degree in Marketing, Business Administration, or related field (Master’s preferred).
5+ years of experience in brand management, marketing strategy, or communications.
Proven experience managing multiple brands or a diverse product portfolio.
Strong creative and strategic thinking skills.
Excellent written and verbal communication abilities.
Strong understanding of both traditional and digital marketing.
Ability to work cross-functionally with multiple teams and manage multiple projects simultaneously.

Skills Required

Required skills for this job

Marketing

Branding

Digital Marketing

Team Management

Strategic Thinking

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

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Apply Before: Nov 14, 2025

About the organization

Arihant Group

Manufacturing / Engineering

DUHABI-8,SUNSARI NEPAL

Arihant Group is a diversified business house with a growing presence across industries — from hygiene and household essentials to construction materials and electrical solutions. Our brands include Pure Tissue Papers, Jal Water Pipes, Nemato Tiles, Mahalaxmi Wires & Cables,

Mahalaxmi Fans, and Arihant Corrugation — each built on the foundation of quality, trust, and innovation.