We are looking for a dynamic Brand Manager / Brand Strategist to lead, unify, and strengthen the brand identity of our entire portfolio. The ideal candidate will oversee brand positioning, marketing strategy, and creative storytelling across all business units while ensuring each brand retains its distinct personality within the Arihant ecosystem.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop, implement, and manage brand strategies for all Arihant Group brands, ensuring clear positioning in their respective markets.
• Create a unified brand vision that ties all companies under the Arihant identity while maintaining individuality for each brand.
• Establish and enforce brand guidelines, tone of voice, and design language for consistency and professionalism across all communication.
• Identify growth opportunities and new positioning angles for each brand based on market trends and business objectives.

2. Brand Development & Storytelling

• Lead the creation of strong brand narratives that communicate each brand’s purpose, values, and differentiation.
• Build storytelling frameworks that align technical products (like wires, tiles, and pipes) with emotional and aspirational appeal.
• Evolve the Group’s brand presence by crafting a compelling corporate story that represents Arihant’s innovation, reliability, and legacy.

3. Campaign Planning & Execution

• Conceptualize and execute 360° campaigns (digital, outdoor, print, dealer, and trade-focused) for multiple brands simultaneously.
• Plan and manage product launches, dealer campaigns, and B2B marketing activations across all business units.
• Oversee in-store branding, POP materials, exhibition setups, and dealer events to ensure consistent and impactful visibility.
• Coordinate with creative agencies, media partners, and vendors to ensure on-brand, timely, and cost-effective campaign delivery.

4. Cross-Brand Coordination & Synergy

• Build and maintain strong collaboration between marketing, sales, and leadership teams across brands.
• Align marketing efforts with overall group strategy — ensuring efficient resource use and message consistency.
• Develop cross-promotional opportunities between brands (e.g., shared campaigns, bundled visibility, or co-branded initiatives).
• Act as the brand custodian ensuring that each brand’s communications enhance the reputation of Arihant Group as a whole.

5. Research, Insights & Innovation

• Conduct regular market and competitor research across industries to identify trends, gaps, and innovation opportunities.
• Analyze consumer behavior, dealer preferences, and market feedback to refine brand strategy and product communication.
• Use data-driven insights to optimize campaigns and guide long-term brand growth.
• Recommend product branding innovations, packaging improvements, or new touchpoints that enhance visibility and perception.

6. Digital & Content Management

• Oversee social media presence and digital marketing strategies for each brand.
• Develop content calendars, digital campaigns, and brand storytelling initiatives that engage both B2B and B2C audiences.
• Manage online reputation and digital consistency across websites, online listings, and social media channels.

7. Performance & Reporting

• Define KPIs for brand growth, campaign success, and audience engagement for each brand.
• Prepare detailed reports and brand performance reviews for management, with actionable recommendations.
• Monitor return on marketing investments and continually refine strategies to improve impact and efficiency.

8. Leadership & Team Development

• Lead and mentor a small team of marketing and design professionals across brands.
• Coordinate with external agencies and freelancers to execute high-quality creative work.
•  Foster a creative, collaborative, and insight-driven culture within the Group’s marketing ecosystem.

Why Join Arihant Group?

At Arihant Group, you’ll shape the story of some of Nepal’s most trusted and emerging brands — from Pure Tissue Papers to Mahalaxmi Wires and Nemato Tiles. This is a unique opportunity to lead brand development across multiple industries, foster creativity at scale, and be part of a group that values integrity, quality, and innovation above all.