The Nepal Distilleries

Manufacturing / Engineering

Brand Manager

Views: 3592|Published on: Mar 11, 2019|

Marketing / Advertising / Customer Service

+1 more

Senior Level

Full Time

Vacancy: 1

Kathmandu|

Experience: Not Required|

Not Disclosed

Job Description

Roles and responsibilities of this job

The Brand Manager shall be responsible for developing the overall brand strategy and planning including promotional strategy, digital and content strategy to achieve targets on equity and market share.

Responsibilities:

Understand and develop consumer behavior and identify insights and trends with respect to the brand. Translate the key findings to formulate strategies and implement the same
Develop and implement brand promotional activities across various touch points
Develop and deliver distinctive communication strategy in line with the overall brand strategy and positioning
Constantly monitor competitor's brand activities and pricing, share the inputs for maintaining a competitive advantage
Identify and benchmark best practices in communication strategies
Leverage digital media initiatives to further strengthen the brand activation
Develop and source/ replicate merchandising material and promotional material
Deep understanding on media, with regard to planning and buying
Identify and deploy best practices for improved promotional activities
Understanding of printing and POS material development
Plan product design development, packaging etc through consumer insights derived from market research, competitive mapping and other market intelligence
Manage the development of brand’s approach to promotional testing, learning, and optimization
Effective and optimum utilization of brand budgets

Skills and Qualifications:

Minimum Bachelor’s Degree in Business, Communication, Marketing or similar discipline preferred with 7 of experience or MBA with 5 years of experience in brand, marketing or similar function in liquor, beverage or FMCG
Experience working with external creative and media agencies
Must be a team player, collaborative, proactive and flexible
Strong attention to detail to ensure that all delivered assets conform to brand and company standards
Exceptional written and verbal communication skills, including ability to work across departments
Self-directed, efficient and able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines
Extensive experience in leading structured and rigorous approach to identifying key targets, developing objectives, strategies, tactics, measurement and optimization
Strong understanding of business and marketing measures and optimization
Ability to lead multiple projects simultaneously and deliver on time

Applying Procedure:

Interested candidates should apply explaining their experience and achievement since last 3 years to [email protected]

OR,

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:Not Required

Skills Required

Required skills for this job

Planning

Brand Management

Conventional And Digital Marketing Skills

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

Click on Login to Apply and apply to this job via your jobseeker profile with easy apply process.

Note: You need to have merojob registered jobseeker profile to apply via your profile.

Apply Before: Mar 14, 2019

About the organization

The Nepal Distilleries

Manufacturing / Engineering

Balaju, Kathmandu, Nepal

It was in 1959 that the city of Kathmandu became home to The Nepal Distilleries Pvt. Ltd- one of the first distilleries established in Nepal's organized sector. The Nepal Distilleries Pvt. Ltd has embraced the various chapters of history with its own stamp of quality liquors.

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