Reports To: Regional Manager (RM)

Job Overview: The Area Sales Representative is responsible for managing and enhancing sales activities within a designated area, including regular dealer visits, sales reporting and analysis, and CRM management. This role requires a proactive approach to dealer relationship management, sales training, digital marketing coordination, and strategic market analysis to drive sales growth and improve customer service.

Key Responsibilities:

Daily Sales Management:

• Enter and report daily sales data accurately.
• Collect and update monthly projected sales targets in the system.
• Follow up on salesman incentives and report breakdowns to the RM.

Sales Analysis & Reporting:

• Conduct monthly sales analysis and report findings.
• Analyze demand and supply, model-wise and color-wise.
• Develop and implement sales and business development action plans.

Dealer & Showroom Management:

• Conduct regular dealer visits for stock verification, showroom ambiance maintenance, and addressing issues.
• Coordinate and execute activities at the showroom/dealer level.
• Maintain and boost the digital presence (FB, TikTok, Instagram) and collaborate with the Media Department for branding and visibility.

Sales Training & Development:

• Provide training to salesmen on reporting, customer behavior, sales playbooks, FABE, 5E's, 4-step demo, and PFS.
• Analyze and select Salesman of the Month and distribute awards to motivate the sales team.

CRM & Data Management:

• Manage CRM and Power App, ensuring data accuracy and resolving app issues.
• Maintain market share data and reviews in Google Sheets.

Customer Service & Issue Resolution:

• Enhance customer service in dealerships/showrooms and resolve customer issues.
• Coordinate claims and resolve bluebook issues for customers and dealers.

Market Research & Strategy Development:

• Conduct market research and competitor analysis.
• Develop and implement strategies to increase market share.
• Collect and maintain color and model-wise forecasting data.

Dealer Relationship Management:

• Orient dealers/showrooms regarding scheme terms and conditions before schemes become effective.
• Coordinate sales entry for schemes on the scheme app.

Monthly Meetings & Coordination:

• Organize and lead monthly meetings with dealers/showrooms to discuss performance, market share, and other relevant issues.
• Coordinate and manage territory activities to align with overall sales goals.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proven experience in sales management, dealer relations, and CRM management.
• Strong analytical skills with experience in sales analysis and market research.
• Excellent training and communication skills.
• Proficiency in using CRM systems, Power Apps, and digital marketing platforms.
• Ability to manage multiple tasks and prioritize effectively.
• Strong problem-solving skills and attention to detail.

Preferred:

• Experience in automotive or related industries.
• Knowledge of digital marketing tools and social media management.
• Familiarity with sales and business development strategies.