Big Mart

Retail / Shops

Sr. Officer / Assistant Manager - MarTech Specialist

Views: 2597|Published on: Feb 10, 2025

Marketing / Advertising / Customer Service

+2 more

Mid Level

Full Time

Vacancy: 1

Baluwatar, Kathmandu (Head Office)|

Experience: More than 2 years|

Not Disclosed

Job Description

Roles and responsibilities of this job

The MarTech Specialist will integrate and leverage technology to enhance customer engagement, improve marketing, promotion, and customer engagement programs’ effectiveness, and create seamless shopping experiences. You will focus on analyzing customer and product segmentations using data analysis to develop targeted marketing, promotional, and customer engagement programs. The primary goal is to acquire new customers and maximize productivity and profitability from retaining existing ones.

Key Result Areas:

Data Analysis and Segmentation: Identify customer and product segmentations through comprehensive data analysis.
Marketing Programs: Develop, execute, and optimize marketing campaigns to attract new customers and engage existing ones.
Customer Engagement: Implement customer engagement programs to enhance the overall customer experience.
Technology Integration: Use marketing technology platforms to ensure seamless and personalized customer interactions.
Performance Metrics: Monitor and analyze campaign performance, providing actionable insights to improve effectiveness and ROI.
Collaboration: Work closely with cross-functional teams, including marketing, sales, and IT, to align strategies and achieve business objectives.
Trend Analysis: Stay updated on industry trends and emerging technologies to continually innovate and improve marketing approaches.

Note: Candidates with experience in Data analysis are encouraged to apply.

Job Specification

Required qualifications for this job

Required Education Level:Under Graduate (Bachelor)

Required Experience:More than 2 years

Other Specification

Qualifications:

Academic Qualifications: A Master’s degree in Business is preferred, or a minimum of a Bachelor’s degree is required.
Job Experience: Minimum 2-3 years of experience in a similar field.
Proven experience in marketing technology, data analysis, and customer segmentation.
Strong analytical skills with the ability to interpret complex data sets and provide actionable insights.
Proficiency in marketing technology platforms and tools.
Excellent communication and collaboration skills.
Ability to develop and execute data-driven marketing strategies.
Knowledge of current marketing trends and best practices.

Why Big Mart?

Join a dynamic and fast-growing team.
Opportunity to work in a leading retail chain in Nepal.
Competitive salary and benefits.
Collaborative and innovative work environment.

If you are passionate about leveraging technology to drive marketing success and customer engagement, we would love to hear from you!

Skills Required

Required skills for this job

Marketing

Communication

Data Analysis

Business Development

Technology Integration

Attention to Detail

Salary

Offered financial and non-financial compensation for this job

Offered Salary:Not Disclosed

Applying Procedure

Click on Login to Apply to get the email address / external link to apply.

Note: You need to be a registered jobseeker to view the applying email address / external link.

Apply Before: Feb 15, 2025

About the organization

Big Mart

Retail / Shops

Lazimpat, Kathmandu Nepal

Big Mart is the largest chain of supermarkets in Nepal with over 124+ stores, currently operating in various parts of Kathmandu Valley, Pokhara & Chitwan. With ambitious growth targets, we are constantly seeking to expand our team of professionals. We are currently looking for exceptional individuals who are keen to take on responsibility and play an active role in our success as we continue to grow.