Google ads specialist

BYAAK Digital

Source: Other Source

Views: 258|Published on: Nov 20, 2024

Marketing / Advertising / Customer Service

Mid Level

Full Time

Vacancy: 1

Kathmandu, Bagmati, Nepal|

Experience: More than or equal to 3 years|

Job Description

Roles and responsibilities of this job

About the job

Paid media specialist

Our team in Kathmandu is continuing to grow! We are looking for an experienced Paid Media Specialist to create and develop Search, Social and Programmatic plans and campaigns for our Global clients, and then own the ongoing campaign management to exceed KPIs.
Develop plans and manage the buying of paid advertising campaigns across Google Ads and ideally have experience working with Meta, Tiktok, Twitter and other leading social advertising platforms.
Handle the day-to-day management and optimization of Search, Programmatic, Display etc. campaigns for our clients.
Give recommendations and build campaigns - executing paid media campaigns to an industry-standard best practice
Use analytics to report to produce reports to analyze the performance of paid campaigns and promotions
Monitor KPIs for campaigns and develop recommendations to improve them
Be capable of analyzing data to draw conclusions on campaign performance and recommend improvements that will help achieve commercial goals i.e., incremental sales growth, new customer acquisition etc.
Be confident delivering paid media insights to clients when required
Take campaign learnings to inform media planning decisions and feed into the overarching media strategy
Support the business in keeping constantly informed of the latest developments in the Paid Media analytics bringing those to the wider team

What you’ll need

Minimum of 3 years experience in planning, managing, and optimizing paid advertisements/PPC campaigns.
Experience in setting up and troubleshooting conversion tracking in GA4, Tag Manager, and other paid online advertising platforms.
Experience working with large client accounts to research, plan, optimize, and complete paid media campaigns.
Must be able to take a strategic approach with the ability to add market knowledge, insight, and intelligence.
Prior experience working across multiple platforms in an agency environment is also desirable.

Benefits: