Digital Marketing Specialist

About the job

Company Description:

Karobar is a leading digital ledger app used by 2Lakh+ small businesses in Nepal & Bangladesh to manage their accounting and inventory management needs. As we continue to expand and grow, we are seeking a talented and experienced Digital Marketing Specialist to join us in empowering small businesses through tech-enabled solutions.

 Key Responsibilities:

1. Market Research and Analysis:

• Conduct market research to identify current trends, target audiences, and competitive landscape in our Industry.
• Analyze market data to identify areas for improvement execution.

2. Marketing Strategy and Management:

• Develop comprehensive digital marketing strategies and KPIs aligned with the company's objectives overall business strategies
• Create a comprehensive content strategy and company's presence on social media platforms like Facebook, Instagram, LinkedIn, and TikTok and other media channels of Email marketing, SEO, ASO.
• Manage paid advertising campaigns and Strategy on platforms like Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Define target audiences, set marketing budgets, and monitor ad performance, providing reports on performance of processes and programs.
• Maintain brand standards and ensure compliance across all marketing and communication channels

3. Campaign Design & Implementation:

• Plan, Create and Execute highly effective marketing campaigns across various channels (e.g., digital, print, social media), ensuring all content aligns with brand guidelines and messaging.
• Utilize marketing automation tools to streamline and optimize campaign workflows, track performance, and generate reports.
• Measure and analyze the effectiveness of marketing campaigns and initiatives using relevant metrics and key performance indicators (KPIs)

Requirements:

• 1-3 years of experience in a digital marketing role, with a strong desire to learn and grow.
• A creative mindset that thrives on collaboration and innovative thinking.
• Excellent communication skills and a keen interest in storytelling through marketing.
• Proficient in Marketing Tools & Platforms such as Google Ads & Analytics, Meta Business Suite, Design & Creative Tools, and Email Marketing Tools. 
• A compelling portfolio that demonstrates the conception and execution of a variety of campaigns and initiatives.

The role has flexible working hours and the company also provides free meals throughout the day. You will get to grow professionally in an environment that supports your development and encourages you to reach your full potential. 

Join one of the fastest-growing Nepali startups, working to empower millions of local businesses by helping them manage & grow their business through tech.