Digital Marketing Executive

About the job

About Us

Welcome to Tootle, your trusted partner for Nepal's ride-hailing and on-demand delivery services. Established in 2017, Tootle was born out of a necessity to make commuting easier for the people of Kathmandu. At a time when public transport was unreliable and poorly maintained, Tootle emerged as the solution for hassle-free commutes.

In 2023, Zapp acquired Tootle, a tech-based logistics service founded in 2020. Zapp saw an opportunity to revive and enhance the beloved Nepali brand, which had ceased operations in 2022. With a vision to integrate superior technology and better services, we relaunched Tootle with a brand-new app for users and drivers.

Why work with us:

• Opportunities for career growth and development with hands-on experience.
• A collaborative and innovative work environment.
• Employee discounts on our ride-sharing and delivery services.

Job Overview:

As a Digital Marketing Executive at Zapp Services, you will be pivotal in driving the marketing strategy to increase brand awareness, user/rider acquisition, and customer engagement. You will work closely with the cross-functional teams to implement and analyze marketing campaigns, optimize performance, and contribute to the company's overall growth.

Job Responsibilities: 

• Launch targeted digital advertising campaigns on Facebook and Instagram to increase brand awareness and drive customer acquisition.
• Monitor campaign performance metrics such as click-through rates, conversion rates, and cost per acquisition, and optimize campaigns accordingly.
• Implement search engine optimization (SEO) strategies to improve Tootle's visibility and ranking on search engine results pages (SERPs).
• Develop email marketing campaigns to engage with existing customers, promote referral programs, and encourage repeat bookings.
• Utilize data analytics tools to track and analyze website and app traffic, user behavior, and conversion funnels.
• Develop a social media content calendar outlining posts, captions, and hashtags for Facebook, Instagram, Twitter, and LinkedIn.
• Schedule and publish social media posts at optimal times to maximize reach and engagement.
• Monitor social media channels for comments, messages, and mentions, and respond promptly to enquiries and feedback.
• Create and run social media ad campaigns to promote Tootle's unique selling propositions and referral programs.
• Analyze social media performance metrics such as engagement rate, reach, and follower growth, and adjust content strategies accordingly.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• 2-3 years of experience in digital marketing roles
• Proficiency in digital marketing tools (Google Analytics, AdWords, social media platforms)
• Strong analytical skills and data-driven decision-making
• Excellent written and verbal communication skills
• Creative mindset with the ability to generate innovative marketing ideas
• Experience with content management systems and basic HTML
• Knowledge of SEO principles and best practices