Nestled amidst the historic valley of Kathmandu, the Varnabas Museum Hotel proudly showcases the diversity of our country - Nepal. Representing the culture and celebration of different ethnicities of Nepal, the hotel aims to give you an immersive experience into the essence of this unique land.

Varnabas Museum Hotel, the first museum hotel of Nepal, is looking for dynamic hospitality professionals to join as the pre-opening team of the hotel.

Digital Marketing Executive

Views: 550 | This job is expired 6 days, 2 hours ago

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service > Branding, Creative directions, Marketing Strategy, Online support, Other
Job Level	:	Mid Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Kathamandu
Offered Salary	:	Negotiable
Apply Before(Deadline)	:	May. 12, 2024 23:55 (6 days, 2 hours ago)

Job Specification

Education Level	:	Under Graduate (Bachelor)
Experience Required	:	More than 1 year
Professional Skill Required	:	Branding Digital Marketing Graphic Designing Search Engine Optimization (SEO) Adobe Illustrator

Other Specification

Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
Working knowledge of ad serving tools (e.g., DART, Atlas)
Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
Bachelors in IT, Marketing or relevant field

Job Description

Plan, execute, measure and optimize all digital marketing campaigns across web, SEO/SEM, database marketing, email, social media, display advertising and other channels
Design, build and maintain the company's social media presence across multiple platforms
Analyze campaign performance data, measure against goals/KPIs, identify trends/insights to optimize marketing spend and performance
Brainstorm and implement new, creative growth strategies leveraging digital marketing tactics
Plan, execute and measure A/B tests, conversion tests and experiments
Collaborate cross-functionally to create landing pages and optimize end-to-end customer experience across channels/touchpoints
Identify critical conversion points, dropoff points and optimize user funnels
Oversee and manage the entire digital marketing department, including budgeting, database, email and display campaigns
Prepare comprehensive performance reports evaluating metrics like website traffic, leads, audience engagement
Coordinate with agencies, vendors, advertising/media partners to enhance marketing results
Evaluate emerging technologies and provide thought leadership on potential adoption
Develop and manage social media platform strategy
Oversee digital projects like contests, giveaways
Utilize strong analytical abilities to drive data-driven marketing optimization