Company Description

Himalayas Shop is a Handicraft company based in Kathmandu and Sydney. The company specializes in wholesaling and retailing high-quality handcrafted products from Nepal. We are committed to providing our customers with unique and exquisite handicraft items that reflect our passion, dedication and love for art and design. Our company was founded with a vision to preserve the traditional art and craft forms of Nepal and promote the skilled craftsmanship of local artisans. We work closely with skilled artisans from various regions across the world to create products that are authentic and truly special. Our product range includes a wide variety of handmade items such as Thankas, singing bowls, statues, jewelry, accessories, and gifts. Each product is carefully crafted with attention to detail and a keen eye for design. Our products are made using only the finest quality materials and are crafted using traditional techniques that have been passed down through generations. At Handicraft, we believe in sustainability and responsible sourcing. We ensure that our products are made using eco-friendly materials and follow fair trade practices. We are dedicated to providing our customers with exceptional service and satisfaction. Our team of knowledgeable and friendly staff is always on hand to assist with any queries or concerns.

Primary Duties

- Develop and upkeep online presence using platforms utilizing Shopify and social media

- Craft bespoke themes, applications, and extensions to fulfil business requirements.

- Diagnose and resolve errors, ensure website functionality, and offer ongoing assistance.

- Enhance store performance for optimal operation.

- Provide continual maintenance and assistance as needed.

• Drive website sales: Develop strategies and initiatives to increase sales through the website and achieve targeted sales growth.

• Manage marketing budgets: Plan and execute marketing activities within allocated budgets to maximize ROI.

• Internet marketing expertise: Utilize proven internet marketing techniques to enhance brand visibility and drive customer engagement.

• PPC and Paid Search management: Manage Pay Per Click campaigns and optimize them to drive quality traffic and conversions.

• Google Ads advertising: Handle advertising on Google Ads, targeting the International market

• Brand building: Develop and implement brand-building strategies to enhance brand recognition and customer loyalty.

• Conversion Rate Optimization (CRO): Identify opportunities for improving website conversion rates and implement optimization strategies.

• Analytics: Use data analysis to derive actionable insights and make data-driven decisions.

• SEO/SEM: Optimize search engine presence through Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts.

• Email marketing: Plan and execute email marketing campaigns to drive customer engagement and retention.

• Affiliate marketing: Collaborate with affiliate partners to expand the brand's reach and acquire new customers.

• Social marketing: Develop and manage social media marketing campaigns to engage with the target audience.

• Numerical proficiency: Analyze data and metrics to understand performance and make informed marketing decisions.

• Communication skills: Communicate effectively with senior management and stakeholders to present ideas and strategies clearly.

• Self-motivation and flexibility: Be proactive and adaptable, able to work independently and handle multiple tasks efficiently.

Skills:

• 3+ years of relevant experience in internet marketing, preferably in internet retail.

• Exposure to the North American market is desirable.

• Strong experience with PPC and Paid Search.

• Demonstrated experience in advertising on Google Ads with a significant budget.

• Solid understanding of essential internet marketing aspects.

• Brand building expertise.

• Conversion Rate Optimization (CRO) knowledge.

• Proficiency in analytics and data-driven decision-making.

• Experience in SEO/SEM, email marketing, affiliate marketing, and social marketing.

• Leadership skills to manage internal and external teams effectively.

• Strong analytical skills with out-of-the-box thinking.

• Excellent written and verbal communication skills.

• Social skills to interact with senior management and stakeholders.

• Self-motivated and flexible, able to work independently.

• Advance MS Excel

Salary Range: 35k-55k