The role requires a combination of strategic thinking, analytical skills, and hands-on experience in managing digital marketing campaigns.

Academic Qualification:

• Bachelor's Degree in Business Information Management (BIM) or a related field.
• Additional certifications or specialized training in digital marketing, healthcare marketing, or related areas are desirable.

Experience:

• Minimum of 3 years of experience in digital marketing, preferably in the healthcare industry or a related field.
• Proven track record of successfully planning, executing, and optimizing digital marketing campaigns to achieve measurable results.

Key Skills and Expertise:

• Experience in leveraging digital channels such as social media, search engine marketing (SEM), search engine optimization (SEO), email marketing, and content marketing to reach and engage target audiences effectively.
• Ability to analyze market trends, patient demographics, and competitive landscape to identify opportunities and develop targeted marketing campaigns.
• Expertise in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track and measure the performance of digital marketing campaigns, generate insights, and optimize ROI.
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and collaborate with cross-functional teams to achieve marketing objectives.
• Excellent communication skills, including writing compelling copy for digital content, creating persuasive ad campaigns, and delivering impactful presentations to stakeholders.
• Creative thinking and problem-solving abilities to develop innovative marketing initiatives that differentiate our healthcare organization and drive patient engagement.
• Experience in managing online reputation, patient reviews, and social media interactions to maintain a positive brand image and enhance patient satisfaction.
• Knowledge of emerging trends and technologies in digital marketing, healthcare IT, telemedicine, and patient engagement platforms to stay ahead of the curve and drive continuous improvement.