The job incumbent will be responsible for planning and executing all BTL activities, promotions.

Duties and Responsibilities

• Execute BTL campaigns to support specific marketing objectives across different segments to bolster Product awareness, consideration & differentiation in support of our overall strategic marketing plan.
  
• Create & enhance brand visibility for the general trade channel.
• Responsible to execute communication, offers & creativity for BTL collaterals, print materials, and creatively adapts.
• Responsible to generate reports of activity planned & executed & footfalls/sales store-wise and justification of ROI (as per budgets).
• Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies.
• Coordinate with internal teams and agency for designs and prints & with logistics team for dispatch of all brand & product-related POS materials.
• Oversees the production of all promotional materials and marketing campaigns.
• Partner with creative teams, other internal stakeholders, and external agencies and vendors
• Tracking and analyzing the performance of advertising campaigns, and ensuring that all marketing material is in line with our brand identity.

Disclaimer

This job description is a summary of typical functions of the position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of this position might differ from those outlined in the job description and those other duties, as assigned, might be part of the job to meet business or organizational needs.