Responsibilities:
- Implement digital analytics solutions and tag management, primarily using Adobe and Google products
- Design and implement tagging strategies to measure performance across our portfolio of online properties
- Work closely with the UX and technology teams to design and implement tag specifications for new product features and enhancements to websites
- Work with digital marketing teams to understand tracking requirements and implement tags for 3rd party media platforms used for search, display, social and affiliate channels
- Identify, diagnose and troubleshoot data quality and site tagging issues
- Complete ongoing management and configuration of Adobe Analytics and Google Analytics implementations
- Manage multiple projects simultaneously across different brands in a fast paced environment
Requirements:
- Proven track record implementing either Google Analytics (preferably 360) or Adobe Analytics in an enterprise environment
- Experienced with any tag manager solutions including GTM, DTM, Tealium, Signal, Supertag, Ensighten etc
- Operational database experience including SQL, especially BigQuery
- Operational experience on JavaScript and DOM including cross browser support but need to understand web/app analytics concepts
- Intermediate RegEx
- Bachelor's Degree in Computer Science, Engineering, Statistics, Economics, Marketing/Business, or relevant field
- Minimum 3 years of industry experience
- GAIQ Certification (Adobe certifications preferred)
- Quick learner, curiosity and eagerness to continuously improve
- Able to work under pressure and to deadline
- Demonstrate live projects during an interview
- Excellent communication skills - interpret and convey information in a clear, concise way
Beneficial:
- Experienced in digital media execution such as PPC, SEO, Email, Display, Affiliate, Programmatic, etc
- Agency or consulting background
- Previous experience of designing and deployment of digital reporting dashboards
- Experienced in digital attribution modeling, and Analysis tools such as SPSS, R, Tableau
- Experienced in personalisation and testing tools (e.g. Adobe Target or Google Optimise)
- Familier with cloud platforms (e.g. Google Cloud Platform or Amazon Web Services)
Applying Procedure:
Please apply with your latest updated CV or send it directly to [email protected] with the position title in the subject line.
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