Product Knowledge And Information    

• Detail knowledge of responsible product along with same segment competitor product. Should be expert in the product
• Prepare sales kit of product with detail comparison.
• Provide sales training for the product.
• Should provide first-hand analysis and test ride report of new product launches and circulate to all department.

Analysis    

• Sales trend of responsible product (Yearly/Monthly).
• Enquiry and football of product (Yearly/Monthly).
• Market share and movement of segment
• Customer perception about the product
• Competitors activity in same product range and launches
• Customer survey to analyze customer perception and needs

Forecast And Planning   

• Forecast the inquiry of product.
• Media planning and calendar yearly/monthly.

Promotion And Campaigns    

• Identify campaigns and promotion needed for product and prepare concept paper and budgeting.
• Focus on campaigns to increase product image and sales.
• Take full responsibility and ownership of the particular campaign.
• Ensure proper press release of the campaign.
• Prepare detail report of campaign details with target v/s achievement analysis.
• Clear payments related to the campaign.

Reporting    

• Prepare detail monthly report with:
• Product sales and inquiry
• Segment wise share of the product
• Competitor activity and sales