• Prepare quarterly and yearly goals and reports
  
• Prepare daily, weekly, monthly and tasks for all the team members.
  
• Develop, manage and measure social media strategies
  
• Develop, manage and measure content marketing strategies
  
• Ensure data, learning and ROI analysis from marketing campaigns are reported to the NY marketing team
  
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and more
  
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  
• Build strategic relationships and partner with key industry players, agencies and vendors
  
• Be in charge of marketing budget and allocate/invest funds wisely
  
• Deliver monthly marketing reports to the senior management teams to monitor commercial performance of all marketing campaigns and activities and share highlights with the wider teams
  
• Manage and assist in the delivery of events and exhibitions, ensuring; attendance is maximised and opportunities are followed up with coordinated sales and marketing activity
  
• Own Fuse machines brand ensuring the online and offline presence is up-to-date and creates a positive representation of the business

Required skills/Competencies:

• Demonstrable experience in marketing together with the potential and attitude required to learn
  
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  
• Solid knowledge of website analytics tools (e.g., Google Analytics)
  
• Experience in setting up and optimizing Google Adwords campaigns
  
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  
• Good taste, a sense of aesthetics and a love for great copy and witty communication
  
• Up-to-date with the latest trends and best practices in online marketing and measurement
  
• Excellent spoken and written communication skills
  
• Good organizational and planning skills
  
• The ability to lead and motivate a team
  
• The ability to work under pressure and to deadlines
  
• Good business sense and budgeting skills
  
• Skills in basic Html, css and other website languages
  
• Skills to write, proofread and edit contents 
  
• Knowledge in marketing automation: lead nurturing, marketing campaign influence, and sales enablement