This position is responsible for providing the marketing teams with reliable and high-quality guideline creating the go-to-market strategy and driving product demand, forecasting, analysis, reporting functions in order to drive them in the right direction. This role is responsible for directly enhancing the overall operating efficiency and excellence of the the company’s vision, the customer, and the competition which would result in both top and bottom line growth of the company. This role directly reports to the top management. 

Responsibilities:

• Enabling the marketing team with intelligence at lead/opportunity level
• Marketing process development, adoption, and adherence
• Enabling the marketing in improving at the level of engagement in leads, SEO and helping any which way to accelerate forward
• Creating the business' marketing strategy and developing a brand's presence.
• Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online)
• Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage
• Increasing brand awareness and market share.
• Implementation of the marketing campaigns right from ideation to final analysis and refinement.
• Operates in a cooperative and collaborative spirit to achieve shared goals across multiple functions
• Ensuring CRM updates and availability for marketing teams
• Executing marketing forecasting on quarterly & monthly basis
• Supporting programs to improve sales productivity and efficiencies. Driving business process, workflow re-engineering, and productivity improvement initiatives
• Understand Marketing KPI metrics to cover Lead to Order data of marketing opportunity lifecycle.
• Build reporting dashboards and drive analysis to increase the performance visibility to the business owners.
• Synthesize complex data into easily understood and compelling management reports and performance dashboards
• Providing the marketing team with any necessary materials, tools and reports so they can hit the targets consistently.