• Manage marketing activities in shopping a mall
• Day-to-day responsibility for all marketing communications for the mall, to both the consumers and the retailers.
• The position requires a Marketing Manager to work in a shopping centre marketing or the events industry. An understanding of budgeting, planning, advertising, promotion, community relations, public relations and sponsorship would be advantageous. To assist with the brand guardianship of the mall and related sub-brands
• The position is responsible for launching and continuous implementation of the shopping mall, mall events plan and budget.

A) Retailer Communications

• Co-ordinate retailer newsletters and look for methods to improve communication via other mediums
• Develop understand and communicate relevant retail trends to centre management – areas to include sales and footfall forecasting & reporting and general issue’s
• Develop individual marketing campaigns for retailers as required

B) Online Marketing

• Assess the effectiveness of the mall website and implement content improvements and new features to meet on-line objectives.
• Manage and develop the e-newsletters from the website as required
• Incorporate online activities with offline marketing promotions

C) Loyalty program

• Management of the Gift Card program and any loyalty card programs that are implemented

D) Consumer PR

• Day to day responsibility for all consumer PR, liaison with PR agency, head office PR and Corporate Comms team as well as other stakeholders

E) Marketing Plan

• Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured and results reported to all relevant stakeholders.
• Budget management of campaigns in line with overall marketing budget
• ROI analysis required on each promotion and fed back to business

F) B-2-B Relationships

• Work closely with all agencies to develop yearly media plan and ensure timely and top-class implementation of all marketing communications.
• Develop and manage relationships with retailers, head office, suppliers, retained agencies – ensuring cost efficiencies and brand guardianship is achieved at all times.