Kamdhenu Dairy Development Cooperative (KDDC) is a leading dairy processor in Itahari-1, Sunsari, Province 1. Nepal. KDDC was registered under the Cooperative department in 2000 AD with authorization of six district (Sunsari, Morang, Jhapa, Dhankutta,Terhathum,Ilam).KDDC believes that it is one of the biggest dairy in Nepal initiated by Cooperative sector. KDDC has more than 10k farmers are engaged directly indirectly in this organization business. KDDC has direct selling in major town of eastern Nepal and also supplying to other Major cities of Nepal. KDDC currently producing and distributing several dairy products like: Packet milk, Packet yoghurt, Cup Yoghurt, Cheese, Paneer,Khuwa,Mohi,Rasbari, Lalmohan etc.

KDDC has recently started its operations in a new plant. Previously, KDDC operated its old plant at 15,000 lts/day, while the new plant with a capacity of 50,000 lts/day. KDDC is currently collecting 15,000 lts/day of milk from 45 dairy cooperatives and dairy farmers. As part of its immediate expansion plan, KDDC plans to handle around 30,000 lts/day of milk by mid-2023 and  40,000 lts/day by end of 2024. KDDC is also planning to add new dairy products such as ice-cream, lassi and Indian sweets in its portfolio and increase its market presence in Province 2 and 3 and gradually all over Nepal. 

Since KDDC is increasing its aggregation, it is important that they have the right capacity to utilize their new plant, and market to new areas. KDDC will be targeting new markets and needs an effective marketing team to do so. To prepare the team for its scaled-up operations, KDDC wants to hire qualified marketing expert to implement the strategy and develop a sales plan as the scale of operations will be much bigger than before. While KDDC has a marketing team, it currently lacks a marketing related expert who can drive the marketing related activities. A marketing expert who will support the marketing team for 7 months to help them identify and negotiate with new clients in new markets. This includes exploring new retailers and distributors, negotiating terms of payment, and identifying new areas to open outlets.