Key Duties and Responsibilities

• Co-develop the digital marketing strategy and act as the Digital champion within the Group.
• Manage and maintain companies’ suite of websites, apps and other digital properties, improving the usability, design, content, data capture and conversion conducting quarterly reviews making recommendations for improvements based on data analysis.
• Devising strategies to drive online traffic / data capture / conversions through the suite of companies’ websites and digital assets.
• Lead the improvement of Company’s websites, apps and other digital properties, with a
• focus on: User journeys (UX/UI), with a view to optimize conversion from interest to application Usability
• Work with a variety of stakeholders (Content team, Brand & Campaign Marketing, Faculties, IT, external suppliers and others), to ensure relevant, accurate content is showcased and optimized
• Ensure active management of SEO programmes in line with significant industry developments which may reduce overall effectiveness (e.g. Google updates)
• Any other duties required which are appropriate to the grade of the post.

Requirements

• Master in a related field from International University
• Proven working experience in digital marketing in global market
• Demonstrable experience managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate