Developing Standards, Marketing Planning and Strategy, Process Improvement, Decision
Making, Strategic Planning, Quality Management.
Increase management effectiveness by orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinion
Develops strategic plan by studying sales and marketing opportunities; presenting assumptions; recommending objectives.
Accomplishes subsidiary objectives by establishing marketing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
Coordinates efforts by establishing marketing policies and practices; coordinating actions with corporate staff.
Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices
Maintains quality service by establishing and enforcing organization standards.
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