Sunrise Group is one of the largest wholesalers and distributors of branded sports goods in Asia representing internationally renowned brands i.e. Yonex and Mikasa. Sunrise has presence in 15 countries of South East Asia, South Asia and East Asia, through its associate companies and distributorships.

With its mission statement “to be the No. 1 sports good and lifestyle company in Asia, providing a healthy lifestyle”, Sunrise is dedicated to the sale of high-quality, authentic sports equipment, and also to the development and promotion of an active sports lifestyle. Along with Yonex, Sunrise sponsors many international tournaments throughout the year and many impressive athletes on their quest to victory.