Padashaala Incorporation is an e-commerce (Multi-Vendor Marketplace) start-up company positioning itself to become the market leader in offering online merchants and consumers a uniform and trouble-free way to shop online, pay online and  return merchandise purchased online. The company offers a business-to-business solution to online merchants of physical, non-perishable products. The company utilizes a consolidation approach in handling all online activities including promotion, sale, purchase, customer support, payment, delivery and returns that allows online community to instantly save bad sales/purchase, restore customer satisfaction and stimulate repeat sales, while offering consumers a convenient and full satisfaction. By creating a new service category and utilizing the fast-mover advantage, Padashaala positions itself for rapid growth and gains a strong opportunity to raise entry barriers for possible competition.