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Digital Marketing Specialist

Views: 918 | This job is expired 1 week, 3 days ago

Basic Job Information

Job Category	:	Marketing / Advertising / Customer Service > Digital Marketing
Job Level	:	Mid Level
No. of Vacancy/s	:	[ 1 ]
Employment Type	:	Full Time
Job Location	:	Kathmandu
Offered Salary	:	Not Disclosed
Apply Before(Deadline)	:	Mar. 15, 2025 23:55 (1 week, 3 days ago)

Job Specification

Education Level	:	Graduate (Masters)
Experience Required	:	More than or equal to 3 years
Professional Skill Required	:	Digital Marketing Search Engine Optimization (SEO) Social Media Marketing Creativity Skills Google Analytics

Other Specification

Masters/Bachelors degree in either marketing, IT or digital

Experience

Proven working 3 plus years’ experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, email marketing, social media marketing
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics)
Experience in setting up and optimizing Google AdWords campaigns

Skills

Having the skill set of content writing will be preferred
Logistic experience is desirable
Excellent client-facing skills
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement

Job Description

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our and clients social media presence
Create content for promotional materials pertaining to marketing and Search Engine Optimization (SEO) related activities
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Manage, create and publish original, high-quality content
Create online banner adverts and oversee pay per click (PPC) ad management
Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate
Deliver recommendations to improve client’s site rankings and traffic and/or other measurable results, based on agreed KPIs/ business objectives for the project
Responsible for R&D and reaching potential clients with liaison with the Business Development team