Covered by SAGE is looking for an experienced Digital Marketing Manager to join a rapidly growing agency. 

How you will contribute: 

• Manage and evolve an ecosystem of web assets (e.g., corporate website, product/services microsites, social media platforms, blogs, online advertising, etc.) that drive measurable sales pipeline activity across the US. On an ongoing basis, evaluate and optimize spend and channel mix
• Design, implement and optimize web landing pages, emails, and other web assets to support marketing  campaigns in target markets
• Plan and execute search engine optimization (SEO) efforts, track the progress of results, optimize existing  capabilities and develop new opportunities for driving search traffic 
• Manage prospect-to-lead process through the seamless integration of marketing ecosystem and other  departments (sales, business development, and more) 
• Monitor effective benchmarks for measuring the impact of web and digital campaigns/programs. Analyze,  review, and report on the effectiveness of digital campaigns to optimize results, using the appropriate KPIs (e.g., conversion rates, cost per qualified opportunity, etc.) 
• Maintain and apply working knowledge of the latest web marketing trends, technologies, and practices.  Recommend and drive implementation and adoption of new approaches and systems, where appropriate 
• Apply well-honed analytical skills to evaluate end-to-end customer experience across multiple channels  and customer touchpoints 
• Implement and measure digital marketing programs 
• Manage multiple teams geared for SEO, content creation, social media management, conversion  optimization, and more
• Execute lead generation campaigns through Google My Business and other local SEO tools
• Control budget & evaluate ROI 
• Evaluate and optimize the end-to-end Sales Funnel 

• Minimum 10 years of experience in digital marketing with preferably a top tier financial institution 
• Communication/presentation skills 
• Organization and multi-tasking 
• Team management and co-ordination 
• Negotiation 
• Self-motivated, proactive 
• Experience In running big budget campaigns 
• Experience in running successful email marketing campaign (cold outreach and permission based)
• Experience in Affiliate Marketing
• Experience in CRM (Preferably Zoho) 
• Experience in Online Reputation Management 
• Experience in Website Analytics & Marketing Attribution 
• Experience in Media Buying 
• Experience in Social Media Outreach  

Salary Range: 1,20,000 – 2,00,000 

Applying Procedure:

If you believe in your skills and want to grow your professional career to unlimited heights, send us your CV at [email protected] mentioning the job title.

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