The Digital Marketing Manager’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. The primary focus of the Digital Marketing Specialist is to implement Bhetincha.com online communications strategy to ensure consistent messaging across multiple online networks, increase brand awareness, generate inbound traffic, and encourage engagement online and in the neighborhood. This position will focus on using analytics to drive engagement and conversion. The position will serve as a subject matter expert in digital strategies, striving to optimize lead generation, nurturing, and conversion through various digital media campaigns.

Strategy:

• Translate business goals into digital marketing objectives, creating and communicating marketing targets / briefs
  
• Manage all digital campaigns, including search engine marketing, online brochures & catalogs and other revenue generating promotional campaigns
  
• Gather and share competitive insights related to marketing strategies by targeted competitors and recommend marketing strategies to counter competitor marketing moves based on learned trends and insights
  
• Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior
  
• Manage inbound marketing system, including campaign development and data analysis

Analytics and Reporting:

• Consolidate metrics and provide ongoing reporting and analytics to senior level management and provides guidance for program optimization
  
• Continually monitor and suggest improvements for the usability, content and conversion points of the company website to support the company’s growth objectives
  
• Prepare qualitative and quantitative analysis reports and dashboards to inform various audiences of our collective performance in all dimensions of digital marketing efforts, showcasing the impact achieved for our clients

Education / Experience requirements:

• Bachelor's degree with concentration in Marketing, Journalism/Media, Communications or Computer engineering
  
• 2 or more years of experience in Digital Marketing with a focus in content development and/or reporting, knowledge of Search Engine Marketing (SEM)
  
• Minimum 1 year of professional experience working with online social networks and producing creative text and graphic content in support of marketing initiatives
  
• Experience working in high-tech business sector strongly preferred
  
• Experience implementing Digital Marketing strategies in B2B & B2C sales environment strongly preferred

Computer & Technical Skills:

• Graphic design skills desirable
  
• Responsive design website development experience preferred
  
• Experience of working with 3rd party email providers
  
• Experience of working with a variety of CMS and CRM systems
  
• Proven competency with social media, email marketing strategy, website strategy development, and web analytics
  
• Strong working knowledge of HTML, Email Campaign systems, Facebook, Twitter, YouTube and other social platforms
  
• Proven grasp of all Paid Search mediums including remarketing, display & content, mobile, video
  
• Experience in developing compelling custom campaign § Design and deliver emails § Craft email campaigns
  
• Experience in designing and developing user compelling custom content and Craft, develop and deliver email campaign to meet organizational objectives
  

Communication Skills:

• Ability to secure clear direction and buy-in from business leadership and then maintain visibility as strategy is executed
  
• Ability to take high-level vision and translate down to executable actions
  
• Ability to foster strong professional relationships and manage expectations with customers, distributors, department leaders, and fellow employees
  
• Ability to multi-task and thrive in an environment with shifting priorities and time-sensitive deadlines
  
• Strong sense of organization and attention to detail are required
  
• Strong verbal and written skills are required Strong ability to prioritize and balance competing requests for support
  
• Ability to work independently once strategy and direction is identified, while maintaining strong visibility for the organization
  

Other Skills Requirements:

• Strong analytical and logical skills
  
• Ability to effectively manage budgetary spending to maximize ROI of Digital Marketing campaigns and resources
  
• Proven ability to meet deadlines and successfully manage multiple projects simultaneously
  
• Ability to take action quickly and think creatively