Demand Generation Coordinator
Sexual and Reproductive Health

Demand Generation Coordinator

Views: 3975 | This job was expired 1 year, 2 months ago

Basic Job Information

Job Category : NGO / INGO / Social work
Job Level : Mid Level
No. of Vacancy/s : [ 2 ]
Job Location : Chandrauta, Janakpur
Offered Salary : Negotiable
Apply Before(Deadline) : Aug. 10, 2017 00:00 (1 year, 2 months ago)

Job Specification

Education Level : Bachelor
Experience Required : Not Required

Job Description


The Demand Generation Coordinator (DGC)will be responsible for implementation of demand generation interventions for Sunaulo Parivar Nepal’s evidence-based, sexual reproductive health and family planning Interpersonal Communication initiatives in assigned areas, focusing on increasing awareness and, ultimately, uptake of SPN's sexual reproductive health and family planning services at SPN/MSIN's static centers. The position will be responsible for strengthening relationship with key stakeholders and potential referral points to gain support for the smooth implementation of high impact interpersonal communication strategies and implementations at the community level. The DGC will lead a team of community based educators (Meri Bahini) to set-up the overall demand generation program in assigned district.

This is field based position and will require extensive travel within assigned district.

Key Responsibilities:

  • Implement an impactful community IPC and demand generation activation strategy to diagnose and meet the community needs, build client awareness, product/ service uptake, and SPN brand loyalty
  • Analysis of client segment and family planning status of assigned districts 
  • Establish and maintain productive relationships with key public and private stakeholders, including pharmacists, government officials, Local government bodies, NGOs and community groups for smooth implementation of the program
  • Participate in meetings, trainings and workshop organized by DHOs representing SPN/MSI
  • Establish and maintain productive relationships with potential referral points/ groups to ensure increase in footfall and service uptake in the centres
  • Visit key stakeholders and referral points on regular basis to motivate and gain support for smooth implementation and increase referral service numbers in centres
  • Hold health talks on community level groups and orientations on SPN to potential refers
  • Create and manage database of key stakeholders and referral points in the assigned area
  • Prepare monthly work plan in regular communication and coordination with centre team
  • Responsible for the management, scheduling and development of work plans for the Community Mobilisers where relevant
  • Provide the leadership and guidance to community level demand generation team (community mobilisers) that enhances individual and team productivity. Directly manage and supervise the performance of Community Mobilisers and lead in the implementation activities in the districts
  • Identify different referral check points in the area and develop strategies to maximize referrals
  • Draft working competitive analysis and provide regular update to IPC manager
  • Prepare, collect, compile and submit regular reporting documents to immediate line manager on a regular basis
  • Take up the responsibilities assigned by management

Skills and Experience:


  • Minimum of +2 academic qualification (Bachelor’s in any discipline preferred)
  • Excellent interpersonal, and oral presentation skills
  • Ability to work in a complex environment with multiple tasks, short deadlines and intense pressure to perform
  • Asset: Experience and understanding of sexual reproductive health and family planning in the Nepal
  • Ability to travel frequently within the assigned district as required by the job


  • A minimum of 1+ year in carrying out demand generation or sales activities (preferably focused on SRH)
  • Demonstrated experience in working in the community and mobilizing local community staffs 
  • Demonstrated experience in working in coordination with Government or other key stakeholders


  • A highly creative and conceptual thinking individual with a passion for delivering, engaging and creative solutions
  • A passion for understanding people’s needs and the ability to translate this knowledge into targeted and meaningful IPC programmes
  • Self-starter (diligent, reliable, proactive and responsible)
  • Strong spoken skill in Nepali language (knowledge of other local language is an additional benefit)
  • Ability to ‘sell’ ideas, concepts in the community
  • IT literate (Knowledge of MS word, excel and PowerPoint is a must)
  • Effective leadership and management skills
  • Strong analytical skills 

Attitude / Motivation:

  • Client-focused
  • Results-driven
  • Strong commitment to the goal and vision of Sunaulo Parivar Nepal
  • Desire to understand community needs
  • Team Player
  • Well-connected in local marketing and communications scene


Suitable candidates meeting the above criteria are invited to send a CV and cover letter to

Only short listed candidates will be invited for the next stage of the recruitment process. SPN reserves all rights to qualify/disqualify applications in any case. SPN accepts Nepalese citizens only and encourages women, people of ethnic minorities and Dalits to apply.


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