Department/Location: Branding, Communication and IT / Head Office 

Overall responsibilities: 

Specific Role and Responsibilities: 

• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to  generate traffic to our site  
• Regularly produce various content types, including email, social media posts, blogs, and white  papers Actively manage and promote our blog, and pitch articles to relevant third-party platforms 
• Edit content produced by other members of the team  
• Analyze content marketing metrics and makes changes as needed  
• Collaborate with other departments to create innovative content ideas  
• Content Writers with a strong set of English writing skills to join our enterprise  
• Researching industry-related topics (combining online sources, interviews, and studies)  
• Writing clear marketing copy to promote our products/services  
• Preparing well-structured drafts using Content Management Systems  
• P.S. Programming skills and strong business acumen are a plus point 
• Proofread and edit blog posts before publication 
• Conduct simple keyword research and use SEO guidelines to increase web traffic  
• Promote content on social media 
• Identify customers’ needs and gaps in our content and recommend new topics  
• Ensure all-around consistency (style, fonts, images and tone)  
• Update website content as needed