Brand/Trade Marketing Manager

Views: 3579 | This job was expired 2 years, 5 months ago

Basic Job Information

Job Category : Sales / Public Relations
Job Level : mid
No. of Vacancy/s : [ 1 ]
Offered Salary : None
Apply Before(Deadline) : May. 11, 2016 00:00 (2 years, 5 months ago)

Job Specification

Education Level : Master
Experience Required : Not Required
Other Specification

Job Description

  • Leads all promotional activities including but not limited to ATL, BTL & TTL
  • Identifies the right promotional activations for the specified brands given the market trend and norms
  • Is aware of the prevailing marketing laws in the liquor industry 
  • Buildsandmaintainsclientrelations.
  • Appliesexistingtrendingapplicationsandstrivesondeveloping‘out-of-the‐box’creativeideasin branding and marketing.
  • Effectivelystudiescompetitiveproductsandreactionsfromaccountstodevelopsound and effectivemarketingstrategy.
  • AccomplishesmarketingandCompanymissionbycompletingrelatedresultsasneeded.
  • Reportsallnecessaryactivitiesinaclear,detailedandthoroughformat to the Senior Leadership Team of the Company.
  • Applies prior marketing experience in making a realistic marketing plan (short, mid and long term) within the specific budget and and brand guidelines.
  • Analyzes brand positioning in the market and develops strategy accordingly
  • Takes brand ownership and provide the vision, mission, goals and strategies to compete and grow in the market
  • Translates brand strategies into execution plans and through team work, effectively executes the plan
  • Works effectively with all stakeholders in the marketing department (i.e. agencies, team, consumers, trade, etc.)
  • Measures and reports performance of all marketing campaigns and promotions and assesses success and improvement points
  • Coaches and trains the team in brand and product knowledge to drive higher sales and more effective promotions
  • Monitors market trends, consumer insights and competitive activities to be up-to-date with promotional tools and trends
  • Brainstorms new and innovative growth strategies
  • All other responsibilities of a Brand/Trade Marketing Manager not mentioned in the above

Minimum Experience:

  • At Least 5 years of progressive experience in reputed FMCG Company (preferably Liquor Company)


  • A sound leader and is able to work well in groups.
  • Must be patient to sustain pressure and be result oriented.
  • Proven working experience as Brand/Trade Marketing Manager
  • Excellent understanding in the field of marketing
  • Highly creative with ability to think innovatively
  • Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
  • Advanced communication and interpersonal skills
  • Up-to-date with latest trends and marketing best practices


  • Achiever
  • Negotiator
  • Plans and Motivates Team
  • Builds Relationship in the Trade
  • Strong Market Knowledge
  • Persuasive
  • Strong Leadership and Interpersonal Skills
  • Optimistic and Confident

Language Proficiency:

  • Fluency in Reading, Writing & Speaking English & Nepali

Reports To: Executive Director

Salary: Negotiable

All candidates are expected to be proficient in written/spoken English and Nepali language and be computer literate with a sound knowledge of office applications. In addition, candidates are expected to have a smart personality, pleasant, confident and cheerful nature with excellent interpersonal skill, a desire to excel and a positive attitude.


Interested and deserving candidates can send their recent resume clearly mentioning the position applied for in the email’s subject field to or can hand in personally at the below mentioned office address by 11th May, 2016.

Jagdamba Overseas Pvt. Ltd.
Central Business Park, 3rd Floor,
Thapathali, Kathmandu, Nepal.
Ph: +977 1 4264572/4263251/4264697

Only shortlisted candidates will be called for the further selection process. The organization reserves the right to reject any/all applications without assigning any reason whatsoever. Canvassing at any stage of the process shall lead to automatic disqualification.

This job is expired.

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