Job purpose of Brand manager:

• To take responsibility for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy. Brand Managers take a lead in managing vendor partners and communication agencies, and all aspects of their projects

Responsibilities:

• Supports our new brand ,brand vision, brand position, brand architecture and achieves overall business goals for the brand
• Participates in brand strategy discussions and in setting a bulls-eye consumer target
• Works with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide
• Participates with team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing
• Analyzes new product launches, and reports on vitality rates
• Analyzes consumer trends and information, and categories to help identify the future sources of growth
• Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences
• Leads consumer and brand learning plan development and oversees execution and findings of research studies
• Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items
• Analyzes consumer, category, competition, and channel/customer as part of a situation assessment
• Develops pricing & pack strategies, improved margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s
• Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance
• Analyzes and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations
• Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan
• Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year
• Leads and collaborates with research & engineering to develop and execute innovation platform pathways, product innovation and renovation
• Works with channel marketing and sales to identify programming to generate incremental sales and/or profitability
• Works collaboratively with operations/sourcing to identify and develop productivity initiatives
• Develops growth targets, business objectives and brand strategies for the brand that aligns with global business plan
• Leads global brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review