Purpose of the Role:

To ensure a smooth running of Admission & Public Relation Department  

Key Duties & Responsibilities:

• To prepare marketing plan and strategy 
• Attract new students across the College’s portfolio of programmes
• To develop a reliable and accurate marketing information system (Target market info, competitor research, Branding)
• Assist in the planning, development and delivery of agreed aspects of the marketing
• Widen student recruitment activities during the academic session
• Publicize the strengths of the academic faculty in terms of recruitment of students
• Write and produce marketing material (brochures, posters, flyers etc) for the College’s programmes
• To develop and maintain a database of prospective students/parents and companies to facilitate the admission process
• Liaison with potential partners and affiliations to boost enrollment numbers in different programs
• Overseeing the College’s participation in various activations (Seminars, Exhibitions, Outbound activities)